Beauty 2.0-bloggen
Branschinsikter, praktiska råd och ärliga åsikter om AI och automation inom skönhet. Skrivet av någon som har levt det.
The Beauty Brand Efficiency Checklist: 25 Things to Fix This Quarter
Comprehensive, actionable checklist covering content, creators, customer journey, operations, and strategy.
Creator Collaborations Without the Chaos: A New Approach
How to find the right creators, automate outreach, ensure diversity, track performance, and scale without chaos.
The Subscription Model in Beauty: What's Working and What's Not
Which categories work, which struggle, and how AI-driven churn prediction changes the economics.
Taking Your Beauty Brand International: A Practical Guide
Market research, compliance differences, content localisation, creator sourcing, pricing strategies, and logistics.
Press Mailers That Actually Work: Lessons from Rhode, Dior, and Prada
What makes certain PR mailers generate massive social engagement - and how to measure and replicate that impact.
Post-Purchase Is Where the Money Is: A Guide to Customer Lifetime Value
Most brands allocate 80% to acquisition and 20% to retention. Flipping this ratio changes everything.
The Investor's Guide to Beauty Tech: Where the Smart Money Is Going
Market opportunity, key technology trends, and what separates investable beauty-tech from hype.
Why Your Competitor's Content Looks Better (It's Not What You Think)
The secret isn't better photographers. It's volume and testing. 100 variations beat 5 perfect pieces every time.
Building a Beauty Brand on a Bootstrap Budget
How to prioritise spend, which tools are worth it, and how automation lets a small team punch above its weight.
Shade Matching, Compliance & the Ops Nobody Talks About
Shade range management, ingredient compliance, claim substantiation - competitive advantages when handled well.
The Creator Economy Is Broken. Here's How Beauty Brands Should Navigate It.
Rising costs, falling authenticity, measurement difficulties - and a more intelligent approach using data.
How One Skincare Brand Cut Content Costs by 60%
A men's skincare brand spending £25k/month on content. How automation changed their workflow after 90 days.
2026 Beauty Trends: What the Data Says (Not What Instagram Thinks)
Data-driven trend analysis: what's actually growing in beauty versus what gets social attention.
The Email That Brought Them Back: DTC Retention Playbook
The gap between order confirmation and the next promo email - and what should happen in between.
Your Landing Page Isn't Broken. Your Messaging Is.
Traffic from a creator talking about acne landed on a generic 'radiant skin' page. Matching the conversation matters more than design.
The £500bn Question: Why AI Hasn't Hit Beauty Yet
An investor-friendly analysis of why beauty has been slow to adopt AI - and why that's about to change.
From Influencer to Founder: What Nobody Warns You About
The gap between having an audience and running a business: compliance, supply chain, customer service, and cash flow.
What Your Retail Buyer Actually Wants (And Isn't Telling You)
Content readiness, marketing support, data access, and operational reliability - what buyers look for beyond sell-through.
The Content Treadmill: Why Beauty Brands Are Burning Out Their Teams
Posting twice daily across 4+ platforms, spending £20-30k monthly on agencies, and still not knowing what converts.
20 Years in Beauty: What I'd Tell My Younger Self
Sophie's personal reflections on her career in beauty - the biggest changes, repeated mistakes, and what she'd do differently.
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