55%
content cost reduction
“We went from guessing what worked to knowing within a week. The cost savings were significant, but the learning speed changed how we think about content entirely.”
Beauty 2.0 is a UK-based beauty brand consultancy founded by Sophie Lansbury. It diagnoses where beauty and wellness brands are losing growth — across content, retention, creators, retail, and operations — and builds AI-powered systems to fix it. The consultancy works with DTC beauty brands generating between approximately ten thousand and five hundred thousand pounds per month, providing strategic audits, operational intelligence, and AI-driven automation built specifically for the beauty industry.
Beauty 2.0
Better visibility.
Better margin.
Fewer blind spots.
Beauty 2.0 gives founders the operating truth of their brand in one workspace. Every data point connected. Every margin leak surfaced. Every priority sequenced for impact. No more guessing what to fix first.
Beauty 2.0 is a beauty consultancy that diagnoses where growth is leaking and builds the systems to fix it. The first step is always clarity. Founded by Sophie Lansbury. Nearly 20 years in beauty.
Pre-launch? See LaunchOS. Already launched? See BeautyOS.
Watch it work
A real working session inside BeautyOS. The founder asks. The system shows the answer, pulls the data, and drafts the next move.
Ask
Workspace
Demo workspace - data is sample only
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Real client outcomes
Beauty brands that stopped guessing
Three engagements from the last six months. Real numbers, anonymised brands.
+40%
repeat purchase rate
“We were spending so much on finding new customers that we forgot about the ones we already had. The post-purchase system changed everything.”
70%
creator budget waste identified
“We thought we had a creator strategy. We had a creator spend habit. The audit showed us the difference.”
How we work
Audit, diagnose, design, operate, compound.
Beauty 2.0 is not a deck-and-invoice consultancy. We build the operating system behind the brand and run it weekly with your team. Every engagement moves through the same five phases.
Phase 01
Audit
The doorway. Free of cost, free of pressure.
Every Beauty 2.0 engagement starts with a Commercial & Growth Audit. Free when our team sends you a code. Around 30 questions across revenue, retention, content, creators, and operations. The output lands as a structured strategic proposal, not a slide deck.
The whole system
Eight screens. One operating model.
The Monday brief, ads intelligence, customer LTV, lifecycle flows, ad studio, audit scores, approvals, and inventory. Jump straight to the one you care about.
Operate
The Monday brief
This Week
Workspace
Demo workspace - data is sample only
Orders
412
+8%
Revenue
£91,400
-2%
Pending actions
3
Approvals
6
+2
Weekly brief
Revenue flat, churn up; focus on retention this week
- • 47 subscribers entered at-risk band
- • Meta CPM up 18% - creative fatigue
- • 2 SKUs nearing stock-out
Goals
Reach 500 subs84%
AOV £55100%
35% repeat100%
£120k monthly78%
Meet Sophie
Nearly 20 years in beauty. Counter to boardroom. Indie launches to global houses. I’ve run the ops, managed the content pipelines, sat in the buyer meetings, and watched where brands break. Beauty 2.0 exists because those breaks are almost always structural, not creative.
I’ve seen where launches break. Beauty 2.0 exists to fix that before it happens.
Sophie Lansbury, Founder of Beauty 2.0
Nearly 20 years in beautyIndie brands to global housesCommercial and operational fluency
Three paths forward
Which one sounds like you?
Some brands need to launch properly. Some have an audience but no product yet. Others need to get momentum back. The right path depends on where you are.
The launch path
For beauty brands moving from concept to sell-through. You have the product vision but need the operational infrastructure to reach market with strength - not just creative energy.
This is for you if:
- You have a product concept or early formulations
- You are building a team and figuring out what to prioritise
- You want to avoid the mistakes that slow most indie launches
- You need systems that scale from day one, not retrofitted later
Not sure which path fits? Book a discovery call and we will help you figure it out.
Common questions
Beauty 2.0 is a beauty brand consultancy that diagnoses where growth is leaking and builds the operational systems to fix it. Founded by Sophie Lansbury with nearly 20 years in the beauty industry, Beauty 2.0 works across content efficiency, creator profitability, customer retention, retail readiness, stock forecasting, compliance, and connected operating systems.
Beauty 2.0 works with two types of beauty brands: pre-launch brands building the infrastructure to reach market properly, and existing brands whose growth has stalled, plateaued, or regressed. Typical clients include skincare, cosmetics, haircare, and wellness brands in the UK and Europe.
A growth reset is appropriate when revenue has flattened despite continued activity, repeat purchase rates are weak, content and creator spend feels busy but not cumulative, and more effort is not producing proportional results. The issue is usually systemic, not motivational.
The launch model is for beauty brands moving from concept to sell-through. It provides the operational infrastructure needed to reach market with strength - not just creative energy - including content systems, compliance readiness, forecasting, and channel strategy.
A discovery call is a 30-minute conversation where Beauty 2.0 looks at where growth is leaking, identifies which system is actually holding the brand back, and shows you the next best move - whether that is an audit, a focused system build, or simply not yet. No pitch, no script.
An Efficiency Audit is a structured diagnostic that maps where time, cost, and momentum are being lost across content, creators, customer journey, and operations. The output is a clear scorecard, a strategic diagnosis, and a prioritised action plan. Most audits complete in 1-2 weeks.
LaunchOS is Beauty 2.0's 90-day operating system for new beauty brand launches. We turn your scattered material into a brand brain, audit the gaps, write the plan, draft content, brief creators, set up the customer journey, and run weekly reviews. Every output is reviewed by a senior strategist before it reaches you. AI prepares. Beauty 2.0 decides.
BeautyOS is the operating system Beauty 2.0 builds and runs for established beauty brands. It is beauty-native: lot tracking, retail door sell-through, replenishment cadence by category, ingredient-app monitoring, creator LTV, and MoCRA and EU CPNP compliance. We run the system. You see what we see when you want to.
Clarity first. Then decisions.
Start with an audit to see exactly where growth is leaking. Or book a discovery call if you are ready to talk through it directly. Either way, you leave with a clearer view of what is actually happening and what to do next.