Before you spend more, understand what is actually happening
Every audit produces a clear scorecard, a strategic diagnosis, and a prioritised action plan. Not theory. Outputs your team can use the next day.
Beauty 2.0 offers 10 focused audits for beauty brands: content cost, repeat purchase, creator spend, retail readiness, stock risk, compliance, customer journey, conversion confidence, returns margin, and a comprehensive full AI opportunity audit across all four operational areas.
Content Cost Audit
A focused diagnostic of your content production costs, creative testing capacity, and the gap between what you spend and what you learn.
For: Marketing leads and CMOs who suspect content spend is growing faster than conten...
Timeline: 1 week
Repeat Purchase Audit
A diagnostic of your post-purchase flows, retention triggers, and the specific points where acquired customers stop coming back.
For: Brands with repeat purchase rates below 30% or rising acquisition costs without ...
Timeline: 1 week
Creator Spend Audit
A diagnostic of your creator budget allocation, per-creator performance, and the gap between creator activity and commercial return.
For: Brand leads spending GBP 5K+/month on creators without clear per-creator ROI dat...
Timeline: 1 week
Retail Readiness Audit
A structured assessment of the operational infrastructure retail buyers actually care about: compliance, forecasting, reporting, and fulfilment confidence.
For: Brands entering or expanding retail who need operational confidence....
Timeline: 1-2 weeks
Stock Risk Audit
A diagnostic of your demand planning, sell-through patterns, and inventory risks that are costing money or losing sales.
For: Ops leads and founders managing inventory by feel....
Timeline: 1 week
Compliance Check
A structured review of your ingredient claims, labelling, and regulatory compliance across every product and target market.
For: Regulatory, NPD, and ops teams who need defensible claims and labelling....
Timeline: 1-2 weeks
Journey Audit
A diagnostic that maps every touchpoint, identifies the gaps, and shows where cross-channel coordination is breaking.
For: Ecommerce and CRM leads who know the journey has gaps....
Timeline: 1-2 weeks
Conversion Confidence Audit
A diagnostic of your on-site purchase confidence: product discovery, shade matching, routine guidance, and checkout friction.
For: Ecommerce leads with below-average conversion rates in shade-dependent or multi-...
Timeline: 1 week
Returns Margin Audit
A diagnostic that goes beyond the refund number. We quantify the full cost including logistics, service, margin erosion, and lost lifetime value.
For: Ecommerce and ops leads where return rates are above 10% or rising....
Timeline: 1 week
Paid Media Audit
A diagnostic of your paid media efficiency across Meta, Google, and TikTok: channel mix, creative performance, post-click experience, and bidding strategy.
For: Growth leads and founders spending GBP 10K+/month on paid media without clear pe...
Timeline: 1 week
Email & Lifecycle Audit
A diagnostic of your email and lifecycle flows: welcome series, segmentation logic, revenue attribution, and the gap between sends and sales.
For: Ecommerce and CRM leads who know email should be driving more revenue but lack v...
Timeline: 1 week
Full AI Opportunity Audit
A comprehensive diagnostic that maps efficiency, opportunities, and risks across all four operational areas. Everything in one audit.
For: Founders and growth leads who need the full picture before committing....
From GBP 3,500
Timeline: 2-3 weeks
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Try a free diagnostic before you book
Get a personalised score in 5 minutes. See your biggest opportunity and whether an audit is the right next step.
AI Opportunity Map
See where AI could create the biggest impact in your brand.
Landing Page Rewriter
Find where your page is losing clarity, trust, and conversion.
Recommended starting point
Not sure which audit fits? Start with the Full AI Opportunity Audit.
It covers all four operational areas and gives you the complete picture before you commit to a specific system build.