Beauty 2.0 is a beauty brand consultancy founded by Sophie Lansbury, a beauty industry strategist with nearly 20 years of experience spanning indie launches to global houses. The consultancy specialises in diagnosing where beauty brands lose growth and building AI-powered operational systems to fix it. Services cover content cost reduction, repeat purchase acceleration, creator profitability, retail readiness, stock forecasting, compliance, customer journey optimisation, and the BeautyOS connected operating system.
Beauty first. Technology second. Always.
I didn’t come to beauty from tech. I came to tech from beauty - because I kept seeing problems that technology could solve, if someone who understood the industry was driving it.
Sophie’s story
After nearly 20 years working across the beauty industry - from heritage luxury houses to fast-moving DTC brands - I kept encountering the same problem. Brilliant, passionate teams were drowning in operational work that technology could handle.
The AI tools were generic. They didn’t understand seasonal launches, operational workflows, retail buyer expectations or why an Instagram grid matters as a P&L.
I’ve sat in the buyer meeting where a brand lost a listing because they couldn’t deliver assets fast enough. I’ve watched founding teams burn out producing 60 pieces of content a week with no idea what was converting. I’ve seen brilliant products fail because the operations couldn’t keep pace with the ambition.
Beauty 2.0 was born from that gap: a company that understands the beauty industry from the inside, and brings the right technology to solve the right problems. Not generic AI slapped onto beauty workflows. Purpose-built solutions from someone who’s lived the challenges.
The journey so far
Click any milestone to see what shaped the thinking behind Beauty 2.0.
What we believe
Beauty first, technology second
We start with the problem, not the tool. Every recommendation is grounded in how the beauty industry actually works.
Honest over impressive
We’ll tell you if something won’t work for your brand. We’d rather lose a project than waste your money.
Systems over heroics
Sustainable growth comes from repeatable processes, not late nights. We build systems your team can actually maintain.
Data-informed, not data-obsessed
Beauty is emotional, personal, cultural. Data sharpens instinct - it doesn’t replace it.
20 deliverables. One engagement.
Every Beauty 2.0 engagement produces a comprehensive library of documents tailored to your brand.
Beauty Brand Efficiency Score
14-Day Efficiency Audit Plan
Content Engine Brief Template
Creator Shortlist - Competitor Scan
Customer Journey Map
Retail Readiness Checklist
Ready to work together?
Book a free 30-minute discovery call. No pitch deck. Just an honest conversation about your brand.