Find out why visitors browse but do not buy
A diagnostic of your on-site purchase confidence: product discovery, shade matching, routine guidance, and checkout friction.
What this audit covers
We assess the experience from product page to checkout. Where is confidence breaking? Where are customers dropping off? What tools or information are missing?
Who this is for
Ecommerce leads with below-average conversion rates in shade-dependent or multi-step categories.
Timeline: 1 week
How this audit works
Inputs
You provide data
Analysis
We diagnose
Scorecard
Clear ratings
Diagnosis
Root causes
Action Plan
Prioritised fixes
Inputs
You provide data
Analysis
We diagnose
Scorecard
Clear ratings
Diagnosis
Root causes
Action Plan
Prioritised fixes
What this audit assesses
Product discovery and navigation
Shade matching and recommendation tools
Routine guidance and multi-product support
Product page completeness
Post-purchase usage guidance
What we need from you
- Site analytics (product views, add-to-cart, abandonment)
- Current recommendation tools
- Return data with reason codes
- Customer feedback if available
- Product catalogue with variants
What you receive
- Product discovery assessment
- Purchase confidence gap analysis
- Shade/routine guidance review
- Conversion friction map
- Prioritised improvement recommendations
Expected outcomes
Clear conversion diagnosis
Know exactly where purchase confidence is failing.
Friction reduction plan
Specific recommendations to reduce purchase drop-off.
What happens next
After the audit, you receive a conversion friction map. Most brands then move into the Shade & Routine Advisor.
Want a quick signal first?
Free diagnostic
Landing Page Rewriter
Find where your page is losing clarity, trust, and conversion.
Score your landing pageRelated solution
Shade & Routine Advisor
Wrong shade purchases are the single biggest driver of returns in colour cosmetics. Wrong routine choices drive returns in skincare. Both are fixable.
Related reading
Ready to get a clearer view?
Start with this audit, or book a discovery call to discuss which diagnostic fits best.