Find out where paid media spend is leaking value
A diagnostic of your paid media efficiency across Meta, Google, and TikTok: channel mix, creative performance, post-click experience, and bidding strategy.
What this audit covers
We review your paid media programme end to end. Not just the ads — the full chain from impression to purchase. Where is spend efficient? Where is it being wasted? Where is the post-click experience failing to convert?
Who this is for
Growth leads and founders spending GBP 10K+/month on paid media without clear per-channel profitability data.
Timeline: 1 week
How this audit works
Inputs
You provide data
Analysis
We diagnose
Scorecard
Clear ratings
Diagnosis
Root causes
Action Plan
Prioritised fixes
Inputs
You provide data
Analysis
We diagnose
Scorecard
Clear ratings
Diagnosis
Root causes
Action Plan
Prioritised fixes
What this audit assesses
Channel mix efficiency and budget allocation
Creative fatigue patterns and refresh cadence
Post-click landing experience by traffic source
Bidding strategy and optimisation targets
CAC trends and new customer profitability
What we need from you
- Ad platform access or exported reports (Meta, Google, TikTok)
- Landing page analytics and conversion data
- Customer acquisition cost data by channel
- Creative asset library with performance history
- Revenue attribution data if available
What you receive
- Channel efficiency scorecard with per-platform analysis
- Creative performance and fatigue assessment
- Post-click journey gap analysis
- Bidding and targeting optimisation recommendations
- Prioritised 90-day media improvement plan
Expected outcomes
Clear media diagnosis
Know exactly where paid spend is underperforming and why.
Creative strategy
A structured plan to extend creative lifespan and improve testing velocity.
Journey alignment
Specific recommendations to connect ad creative with post-click experience.
What happens next
After the audit, you receive a full media efficiency scorecard and improvement plan. Most brands then restructure their media programme around the recommended changes.
Want a quick signal first?
Free diagnostic
Landing Page Rewriter
Find where your page is losing clarity, trust, and conversion.
Score your landing pageRelated solution
Content Cost & Performance System
Most beauty brands overspend on content because the workflow is too slow to test, too expensive to iterate, and too disconnected from commercial performance data.
Common questions
Do we need to share ad account access?
Read-only access gives us the most specific recommendations, but we can work from exported performance reports if needed.
Which platforms do you cover?
Meta, Google, and TikTok as standard. We can include other platforms if they represent meaningful spend.
Ready to get a clearer view?
Start with this audit, or book a discovery call to discuss which diagnostic fits best.