Where is growth actually leaking?
A commercial and growth audit for beauty brands. Eight sections covering revenue, retention, community, conversion, content, operations, forecasting, and scale. In return, receive a structured diagnosis of where momentum is being lost and what to focus on first.
Beauty 2.0 works with skincare, cosmetics, haircare, and wellness brands at every stage. This diagnostic identifies whether you need a launch path or a growth reset, and what the most impactful first step would be.
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Your deliverable
The audit lands as a strategic proposal, not a slide deck
Every audit ships in the same nine-section format. Below is a sample built around a fictional brand (Lumen Botanicals). The structure is identical to what you would receive for your own brand.
Project title and opening read
The brand name, the project framing, and three paragraphs that name the issue clearly. Sets the commercial frame before any data.
Four paragraphs. The full read in 60 seconds.
What the audit found, how the problems connect, and what the recommended path is. Built to be circulated internally to a leadership team.
Six named problems with the cost of each
Each diagnosed leak has a specific metric (ROAS, churn, AOV, repeat rate) and a one-paragraph commercial explanation. No generic 'best practice' filler.
How the leaks compound
A six-stage feedback loop showing why fixing one leak in isolation makes the others worse. The why-the-problem-is-systemic page.
Six measurable targets, current vs target
The specific numbers we hold the engagement against. Each target is anchored to the current state so progress is unambiguous.
Three stages. Cost and timing on each.
Stage 1 Efficiency Audit, Stage 2 90-day Implementation Sprint, Stage 3 Ongoing Optimisation. You see exactly how the engagement scales.
Five focused programmes of work
Each workstream has the issue it addresses, the approach we take, and the commercial outcome we hold against. The execution detail.
13 weeks. Four phases. Specific actions per week.
From diagnosis through fixing the biggest leaks, stabilising acquisition, and building owned-channel growth. Your team can execute against this directly.
10-12 concrete artefacts you actually receive
The audit produces real assets: lifecycle flows, landing pages, creative testing framework, SEO plan, optimisation roadmap. Not just recommendations.
Lumen Botanicals is a fictional brand created for this example. Real client outputs remain confidential.
Commercial & growth audit
Where is growth actually leaking?
Eight sections covering revenue, retention, community, conversion, content, operations, forecasting, and scale. Pick the closest answer to each question and you will receive a structured diagnosis of where momentum is being lost and what to focus on first.
Around 5 to 10 minutes, mostly multiple choice. Most questions include a Not sure option, so you are never forced to guess. Your answers are reviewed by Sophie and the Beauty 2.0 team, not an algorithm alone.
What this diagnostic does
The Beauty 2.0 diagnostic is not a quiz. It is a structured strategic assessment that analyses your brand stage, performance trajectory, operating model, and pain points to produce a tailored diagnosis.
Your answers are reviewed against Beauty 2.0's diagnostic model, built on nearly 20 years of beauty industry experience across indie launches, growth-stage brands, and global houses. The output identifies the primary issue holding your brand back, the contributing factors, and the most impactful next step.
Whether you are preparing to launch or trying to recover stalled momentum, the diagnostic helps you see the problem clearly before committing to a solution.