Find out where your email programme is leaving revenue on the table
A diagnostic of your email and lifecycle flows: welcome series, segmentation logic, revenue attribution, and the gap between sends and sales.
What this audit covers
We review your email programme from list health to revenue impact. Which flows exist? Which are missing? Where is segmentation failing? What revenue is being lost to generic sends?
Who this is for
Ecommerce and CRM leads who know email should be driving more revenue but lack visibility on where the gaps are.
Timeline: 1 week
How this audit works
Inputs
You provide data
Analysis
We diagnose
Scorecard
Clear ratings
Diagnosis
Root causes
Action Plan
Prioritised fixes
Inputs
You provide data
Analysis
We diagnose
Scorecard
Clear ratings
Diagnosis
Root causes
Action Plan
Prioritised fixes
What this audit assesses
Flow coverage across the customer lifecycle
Segmentation logic and list health
Revenue attribution per flow and campaign
Send frequency and engagement trends
Deliverability and list hygiene
What we need from you
- Email platform access or flow documentation
- Campaign and flow performance data (12+ months)
- Subscriber list size and segmentation structure
- Revenue attribution data
- Deliverability metrics
What you receive
- Flow coverage map with gap identification
- Segmentation maturity assessment
- Per-flow and per-campaign revenue analysis
- Deliverability and list health review
- Prioritised email improvement plan
Expected outcomes
Clear email diagnosis
See exactly which flows are driving revenue and which are missing entirely.
Segmentation roadmap
Specific recommendations to move from batch-and-blast to behaviour-driven sends.
Revenue recovery plan
Quantified opportunity from fixing flow gaps and segmentation.
What happens next
After the audit, you receive a full email programme scorecard. Most brands then move into the Journey Orchestrator to implement the recommended flows.
Related solution
Journey Orchestrator
Most beauty brands have touchpoints. Few have a journey. The difference is whether those touchpoints learn from each other.
Common questions
How is this different from the Journey Audit?
The Journey Audit maps all touchpoints across all channels. This audit goes deep on email and lifecycle specifically — flow logic, segmentation, deliverability, and per-send revenue.
Which email platforms do you work with?
Klaviyo, Mailchimp, Omnisend, Drip, and most major ESPs. We work from the platform you already use.
Ready to get a clearer view?
Start with this audit, or book a discovery call to discuss which diagnostic fits best.