Find out where customers are falling between the cracks
A diagnostic that maps every touchpoint, identifies the gaps, and shows where cross-channel coordination is breaking.
What this audit covers
We map the customer journey from first touch through repeat purchase across all active channels. Where are touchpoints connected? Where disconnected? Where are customers being lost?
Who this is for
Ecommerce and CRM leads who know the journey has gaps.
Timeline: 1-2 weeks
How this audit works
Inputs
You provide data
Analysis
We diagnose
Scorecard
Clear ratings
Diagnosis
Root causes
Action Plan
Prioritised fixes
Inputs
You provide data
Analysis
We diagnose
Scorecard
Clear ratings
Diagnosis
Root causes
Action Plan
Prioritised fixes
What this audit assesses
Cross-channel touchpoint coverage
Channel coordination and shared context
Journey stage visibility and tracking
Trigger logic and automation coverage
Drop-off points between stages
What we need from you
- Active customer-facing channels list
- Email/SMS flow documentation
- Customer journey data or analytics
- Current automation logic
- Channel performance data
What you receive
- Full journey map from first touch to repeat
- Channel coordination assessment
- Touchpoint gap analysis
- Trigger logic review
- Priority orchestration recommendations
Expected outcomes
Clear journey diagnosis
See exactly where the journey leaks value between touchpoints.
Coordination plan
Specific recommendations for connecting siloed channels.
What happens next
After the audit, you receive a full journey map. Most brands then move into the Journey Orchestrator.
Related solution
Journey Orchestrator
Most beauty brands have touchpoints. Few have a journey. The difference is whether those touchpoints learn from each other.
Ready to get a clearer view?
Start with this audit, or book a discovery call to discuss which diagnostic fits best.