Retail Readiness Scorecard
Find out if your beauty brand is genuinely ready for retail partnerships.
Getting into retail sounds exciting. But launching before you're ready can damage brand reputation, drain cash, and burn buyer relationships. This scorecard gives you an honest assessment of where you stand - and what to fix before pitching.
What's inside
Everything you need, nothing you don't.
Packaging readiness
Does your packaging meet retail standards? Barcodes, shelf presence, regulatory compliance, and durability.
Margin health check
Can you afford retail pricing? A clear framework for calculating whether your margins work at wholesale.
Supply chain stress test
Can you fulfil a 500-unit order in 2 weeks? A realistic assessment of your supply chain capacity.
Brand story strength
Do you have a compelling pitch? Evaluate your sell sheet, brand deck, and buyer-ready materials.
Digital presence audit
Retailers check your online presence before meetings. Here's what they're looking for.
Sell-through readiness
Getting on shelf is step one. Staying there requires marketing support, training materials, and sell-through plans.
Who it's for
DTC brands exploring retail for the first time
Founders preparing for buyer meetings
Brands that have had retail interest but haven't committed
Sample insights from this resource
What people are saying
“The margin calculator and buyer pitch checklist were exactly what we needed before our Space NK meeting.”
Hannah D.
Founder, fragrance brand
Related reading
12
readiness dimensions