The Influencer Outreach Email Pack
5 tested email templates for building creator relationships that convert.
Most influencer outreach emails get ignored. Not because the opportunity is bad - because the email is. These five templates have been tested across hundreds of beauty brand outreach campaigns. They work because they respect the creator's time and lead with value.
What's inside
Everything you need, nothing you don't.
The gifting introduction
How to offer product gifting without sounding transactional. Includes subject line and follow-up sequence.
The paid collaboration pitch
A clear, professional template for proposing paid partnerships with rate expectations and deliverables.
The affiliate offer
How to pitch an affiliate or commission-based relationship in a way that feels premium, not cheap.
The ambassador programme invite
A warm, exclusive-feeling invitation to join a longer-term brand ambassador programme.
The follow-up sequence
What to send when they don't reply. Two follow-up templates that get responses without being pushy.
Who it's for
Brand founders building creator relationships
Marketing managers running influencer programmes
PR teams managing beauty brand outreach
Sample insights from this resource
What people are saying
“Template 1 got us a 35% response rate from micro-influencers. Way higher than anything we'd sent before.”
Zara N.
PR Manager, makeup brand
“The follow-up templates are gold. Most of our positive responses came from the second email.”
Lucy H.
Brand Partnerships, haircare
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5
proven templates