Content Cost Leakage Calculator
See what your content machine is really costing you per usable asset, per test, and per learning.
A 5-minute diagnostic that maps where your content budget is going and where it is leaking. Get a Content Efficiency Score, see your biggest cost drivers, and understand what strong beauty brands do differently.
For beauty brand founders, heads of marketing, content leads, and lean teams under heavy content pressure.
Built from real content cost benchmarks across beauty brands spending £2k to £50k+ per month on content.
Your real cost per asset is probably 2-3x what you think
Most brands measure content cost as agency fees plus freelancer invoices. But the true cost includes briefing time, coordination, approval rounds, reformatting, and shelved drafts that never get used.
When you count everything, teams often find 50-60% of content cost is process, not production.
Producing more does not mean learning faster
If every campaign ships one creative concept, you are spending on production without generating any insight about what actually converts. Volume without variation is just an expensive habit.
Brands that build variation into every brief learn 3-5x faster per pound spent on content.
Every channel you add multiplies production cost unless you repurpose
Single-channel content is one of the fastest-growing hidden costs in beauty marketing. When each platform requires its own brief and production, costs scale linearly with channels.
Systematic repurposing can reduce the marginal cost of additional channels by 60-80%.