Beauty 2.0 BeautyOS
The operating system behind your beauty brand.
Beauty 2.0 builds and runs the day-to-day system your brand sits on. Lot tracking, retail door sell-through, replenishment timing tuned to the category, creator LTV, and MoCRA and EU CPNP compliance. You see what we see when you want to. You stay focused on the brand.
Six lanes. One operating system.
The platform is split into six lanes - the same way a senior beauty operations team is.
Operate
Weekly priorities, revenue recovery, and ROI in one calm view. Founder Mode answers questions in your data without wading through dashboards.
- This Week dashboard with smart tasks
- Founder Mode chat over your real data
- Revenue recovery view with autopilot
- ROI dashboard with weekly proof
Intelligence
Beauty-native primitives most DTC tooling does not have. Designed for shade, lot, retail, and category nuance.
- Customer Brain segments with cohort LTV by channel and SKU
- Ads, search and AI search audits with action queues
- Retail door sell-through across Sephora, Ulta, Cult Beauty, Space NK and Boots
- Ingredient-app monitor for Yuka, INCI Beauty, Think Dirty, EWG
- Skin and routine intelligence
Retain
Replenishment cadence tuned to the category, not generic monthly automation. Retention that reads outcomes, not just behaviour.
- Churn analysis with intervention triggers
- Loyalty programme with single-use code redemption
- Customer feedback analysed for themes
- Replenishment timing per category - mascara 90, foundation 150, serum 50
Create
Beauty-fluent content, creator briefs that pass FTC and ASA, approval gates everywhere.
- Ad Studio with brand kits, image and video generation
- Content engine with hooks, scripts, calendars
- Approval queue with review states
- Outputs library with share tokens
Commerce
Catalogue, orders, marketing, promotions, and flows in the language of beauty operations.
- Products and orders with Shopify webhook sync
- Promotions and campaigns
- Marketing performance with cross-channel attribution
- Email and SMS flows with builder
System
Compliance and operations the rest of the stack ignores.
- Compliance dashboard with MoCRA, EU CPNP, UK SCPN
- Recall workflow with FDA-compliant customer notification
- Sample programme attribution from dispatch to first full-size
- Certifications and supplier declarations tracker
- Sub-tenants for partner agencies
Why beauty brands need beauty-native primitives
Klaviyo treats every SKU the same. Recharge does not know foundation lasts six months. Triple Whale does not see retail door sell-through. GRIN drops the thread once a creator's follower converts. We built the layer that knows the difference.
- Lot codes, expiry dates, and FEFO allocation - not FIFO.
- Shade, finish, and variant axes that segment retention properly.
- Replenishment timing by category, not by billing cycle.
- Retail door sell-through ingested from Sephora SAP, Ulta EDI 852, Cult Beauty, Space NK, Boots.
- Creator LTV that survives the first order, not just first-click ROAS.
- MoCRA, EU CPNP, UK SCPN renewals tracked with alerts before retailers delist.
How we work
We run the system. You see what we see.
BeautyOS is not a self-serve product. We build it for you, run it, and tune it to your launches. Your team can log in to the calm side of the platform whenever you want to see what is happening. You can step away whenever you want to focus on the brand.
Who BeautyOS is for
- Beauty brands £500k to £20m annual revenue.
- Multi-channel: DTC plus retail or wholesale.
- A real catalogue with shade, finish, or variant complexity.
- Founders who want a senior team running operations without hiring eight people.
Common questions
Is BeautyOS a SaaS product I can sign up for?▾
No. BeautyOS is the system Beauty 2.0 builds and runs for you. We are an agency. The platform is how we deliver the work, not a product you license.
What integrations does BeautyOS connect to?▾
Today: Shopify webhooks for live sync, Stripe for billing, Resend for email, Vercel Blob for asset storage, plus pluggable AI providers (GLM, OpenRouter). Meta Ads read access is configured per workspace. TikTok Shop, Klaviyo, Perfect Corp and Haut.AI are wired but require credentials per workspace. We do not push or post anything on your behalf without explicit approval.
Does Beauty 2.0 send emails or post on social on my behalf?▾
No. We draft, you approve, and you or your team send. Nothing automated reaches a customer or a creator without a human signature. This is a hard rule.
How is BeautyOS different from Klaviyo plus Triple Whale plus GRIN?▾
Those tools are excellent but horizontal - they treat all DTC the same. BeautyOS knows lot codes, retail door sell-through, replenishment cadence by category, ingredient-app scores, and the difference between Shade 23N and Shade 21N. The Beauty 2.0 team runs it as your operating partner, not as another vendor for you to manage.
Can I see my data without asking the team?▾
Yes. Founders and approved team members get a calm, beauty-first dashboard. You see this-week priorities, weekly reports, the approval queue, and the ROI view. We never put draft content or internal notes in front of a client.
Ready to see what BeautyOS would look like for your brand?
Thirty minutes. We map where the operations are at. No pitch, no script.