A Beauty Brand Consultancy That Actually Gets It
You built something real. We help you grow it without adding three more hires, three more tools, or three more all-nighters.
Most consultancies tell you what to do. We help you do it.
Beauty 2.0 works with founder-led and independent beauty brands who are good at what they do - but stretched too thin to do it consistently. Whether that's content falling off a cliff after a product launch, creator partnerships that never quite convert, or a retail opportunity sitting in the inbox because nobody has time to prep the deck. We're not a traditional consultancy. There's no 40-page strategy document that gathers dust. We come in, learn how your brand actually works, and build the systems, content, and infrastructure that let you move faster with less friction. Our team has worked across skincare, colour, fragrance, body care, and wellness. We understand sell-through rates, hero SKU pressure, seasonal launch windows, and the reality of running a lean team in a competitive market.
What's getting in the way
Growth is happening, but operations aren't keeping up
Wholesale is landing. DTC is growing. But fulfilment, content, and creator briefing are all held together by the same two people doing everything. It works until it doesn't.
Strategy exists in your head, not in the business
You know exactly where the brand needs to go. But there's no time to document it, delegate from it, or make sure the team is moving in the same direction.
You're reacting, not planning
Every month feels like a new sprint. Campaign briefs go out late, content approval is chaotic, and retailer requests arrive with a 48-hour turnaround. The business needs more structure without losing its speed.
What working with Beauty 2.0 looks like
We start with an audit - not to produce a report, but to understand where the friction is. What's taking too long, what's being duplicated, what's being skipped entirely because nobody has bandwidth. From there we build the foundations that give your team leverage. That might mean a content engine that produces more with the same people. A creator management workflow that turns one-off partnerships into repeatable campaigns. Or a retail readiness pack that means you can walk into a buyer conversation with confidence. Every engagement is different because every brand is different. But the goal is always the same: a business that's easier to run and better at growing.
What changes when you work with us
Your team has more time for what matters
When the repetitive work is systematised, your best people can focus on the creative and strategic work they were hired for.
Content becomes consistent, not chaotic
Regular, on-brand content output without the weekly scramble. Templates, workflows, and briefing structures that actually get used.
Creator partnerships start converting
The right creators, properly briefed, with clear deliverables and results you can track. No more chasing for posts or wondering if it worked.
Retail is something you're ready for
Buyer decks, sell sheets, margin analysis, and staff training assets ready when the opportunity arrives - not assembled overnight.
Strategy moves from founder's head to business infrastructure
Documented playbooks, clear priorities, and a team that knows what good looks like - so you're not the bottleneck.
What we typically build together
Brand Operations Audit
A structured review of how your brand currently runs - content, creators, retail, and team workflows - with a clear picture of where time and money are being lost.
Growth Playbook
Your brand's strategic priorities turned into an actionable document the whole team can work from. Not a vision deck - a working guide.
Content Production System
Brief templates, approval workflows, asset libraries, and a production calendar that keeps content moving without constant founder input.
Creator Partnership Framework
Selection criteria, briefing templates, rate benchmarks, and performance tracking for consistent, converting creator work.
Retail Readiness Pack
Buyer presentation, product data sheet, margin workings, and staff training guide - everything needed to pursue and win retail distribution.
“I built Beauty 2.0 because brilliant brands were losing to worse ones - simply because they had better systems. That's fixable.”
Sophie Lansbury, Founder of Beauty 2.0
20+ years in the beauty industry
Frequently asked questions
Is Beauty 2.0 right for a brand at my stage?
We work best with brands that have proven product-market fit and are scaling - typically generating between £500k and £10m in annual revenue, or preparing for a significant retail or DTC push. If you're pre-launch, our audit and playbook work can still be valuable, but the biggest gains come once you have operations to optimise.
How long does an engagement typically last?
Most brands work with us over a 3-6 month project, with some continuing on a retained advisory basis afterwards. We don't do open-ended retainers with no clear deliverables - you'll always know what you're getting and when.
Do you work with brands outside the UK?
Yes. We work with brands across the UK, Europe, and North America. Most of our work is remote-first, with in-person workshops available for UK-based clients.
What makes you different from a traditional marketing agency?
We're not a marketing agency. We don't run your ads or manage your social. We build the infrastructure and strategy that makes everything else work better - including your existing agencies and team.
How do we get started?
Take our brand efficiency quiz to get a personalised picture of where your biggest opportunities are. Or reach out directly if you'd rather just talk it through.
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No pitch decks. No jargon. Just an honest conversation about where your brand is and where it could be.