Real outcomes from real beauty brands
Every engagement starts with a specific problem, builds a system to fix it, and measures the impact. These are the results.
Case studies from Beauty 2.0 engagements across content cost reduction, repeat purchase acceleration, retail readiness, creator ROI measurement, and return reduction for UK beauty brands.
Content costs down 55%. Creative variation up 3x.
A mid-size skincare brand was spending GBP 18K/month on content production with no visibility on what was actually converting.
55%
Cost reduction
50+
Variations per brief
Weekly
Testing cycle
"We went from guessing what worked to knowing within a week. The cost savings were significant, but the learning speed ch..."
Marketing Director, UK Skincare Brand
Repeat purchase rate up 40% in 12 weeks.
A colour cosmetics brand was acquiring customers effectively but losing most of them after first purchase. Repeat rate was 18%.
+40%
Repeat rate lift
+45%
Email revenue
+32%
LTV increase
"We were spending so much on finding new customers that we forgot about the ones we already had. The post-purchase system..."
Founder, UK Colour Cosmetics Brand
From DTC-only to three retail listings in 6 months.
An indie beauty brand had the product and the demand signals but kept failing buyer due diligence on compliance, forecasting, and reporting.
3
Retail listings secured
88%
Forecast accuracy
Minutes
Time to report
"We had the product and the demand. What we did not have was the operational backbone to pass due diligence. Once that wa..."
Co-Founder, UK Indie Beauty Brand
70% of creator budget was producing zero measurable return.
A haircare brand was spending GBP 12K/month on 40+ creator relationships with no per-creator ROI tracking.
70%
Budget waste identified
+85%
Creator revenue
-60%
Cost per sale
"We thought we had a creator strategy. We had a creator spend habit. The audit showed us the difference...."
Brand Manager, UK Haircare Brand
Returns down 35%. Margin recovered.
A wellness brand had a 14% return rate. Root cause analysis showed most returns were wrong-product selections, not quality issues.
-35%
Returns reduced
GBP 16K
Annual savings
+18%
Basket value
"Most of our returns were not quality issues — customers were just picking the wrong products. The advisory system fixed ..."
Head of Ecommerce, UK Wellness Brand
Conversion rate up 28%. Bounce rate halved.
A fragrance brand had a 1.2% conversion rate and high PDP bounce rates. Customers could not choose between 30+ SKUs with no guidance beyond marketing copy.
+28%
Conversion lift
-50%
Bounce rate
3.2x
Quiz CVR vs avg
"We always knew fragrance was hard to sell online. The guided flow gave customers the confidence to choose instead of bro..."
Ecommerce Lead, UK Fragrance Brand
Zero stockouts on hero SKUs. Dead stock down 40%.
A supplement brand was losing GBP 8K/month to stockouts on top sellers while sitting on six months of slow-moving inventory across 15 SKUs.
Zero
Stockouts
-40%
Dead stock
GBP 25K
Cash freed
"We were constantly firefighting stock issues. Now the system tells us what to order and when. We have not had a stockout..."
Operations Manager, UK Supplement Brand
CAC down 45%. ROAS up from 1.8x to 3.2x.
A skincare brand was spending GBP 25K/month on Meta and Google with a blended ROAS of 1.8x. No creative testing system, no post-click journey optimisation, no LTV-based bidding.
-45%
CAC reduction
3.2x
ROAS
+30%
New customer revenue
"We thought we had a media buying problem. We actually had a journey problem. Fixing the post-click experience changed ev..."
Growth Lead, UK Skincare Brand
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