Claims Pre-Check
Flag risky claims and consistency gaps before they become bigger commercial problems.
A 5-minute pre-check that identifies where product claims, copy consistency, and substantiation may create avoidable exposure. This is a directional triage tool, not legal advice.
For beauty brand founders, marketing leads, product teams, and anyone launching products, campaigns, or entering new markets.
Built from real claims patterns across beauty brands in skincare, makeup, haircare, wellness, and supplements.
Claim risk usually builds gradually, then arrives all at once
Most beauty brands start with soft claims and tighten them as they grow. The problem comes when performance language creeps into copy without the evidence to support it. By the time someone notices, it is on the PDP, the packaging, and the ads.
A proactive claims review is always cheaper than a reactive one.
Inconsistency is the most common avoidable risk
When different teams write PDP copy, packaging copy, and ad copy independently, claims drift apart. Each surface may be fine on its own. But inconsistency between them makes everything harder to defend.
One master claims list that controls all surfaces eliminates the most common source of compliance friction.
Substantiation gaps are invisible until challenged
A claim without evidence feels fine until a regulator, retailer, or competitor asks for documentation. The strongest brands build evidence before they launch, not after they are challenged.
Building a substantiation dossier proactively costs a fraction of what a reactive response costs.