Zero stockouts on hero SKUs. Dead stock down 40%.
A supplement brand was losing GBP 8K/month to stockouts on top sellers while sitting on six months of slow-moving inventory across 15 SKUs.
UK Supplement Brand - Supplements
Zero
Stockouts
-40%
Dead stock
GBP 25K
Cash freed
The challenge
Repeated stockouts on hero SKUs costing GBP 8K/month in lost revenue. Simultaneously holding six months of dead stock on underperformers. Reorder decisions based on gut feel, not data. No demand forecasting.
The approach
Built demand forecasting model: velocity-based reorder triggers, seasonal adjustment factors, promotional impact modelling. Created automated reorder alerts with confidence scoring per SKU.
The outcomes
- Zero stockouts on top 5 SKUs over 6 months
- Dead stock reduced by 40%
- Cash freed from inventory reduced by GBP 25K
- Reorder accuracy improved to within 8% of actual demand
"We were constantly firefighting stock issues. Now the system tells us what to order and when. We have not had a stockout on a hero product since."
Operations Manager, UK Supplement Brand