70% of creator budget was producing zero measurable return.
A haircare brand was spending GBP 12K/month on 40+ creator relationships with no per-creator ROI tracking.
UK Haircare Brand - Haircare
70%
Budget waste identified
+85%
Creator revenue
-60%
Cost per sale
The challenge
GBP 12K/month spread across 40+ creators. No performance tracking beyond likes and comments. No way to know which creators drove actual sales. Budget allocation based on follower count, not commercial value.
The approach
Built creator profitability system: per-creator attribution tracking, engagement-to-conversion analysis, ROI-based budget reallocation model, automated performance dashboards.
The outcomes
- Identified that 70% of spend produced no measurable commercial return
- Reallocated budget to top 12 creators
- Creator-attributed revenue increased by 85%
- Cost per creator-attributed sale reduced by 60%
"We thought we had a creator strategy. We had a creator spend habit. The audit showed us the difference."
Brand Manager, UK Haircare Brand
The view inside BeautyOS
Every Beauty 2.0 engagement persists into the workspace. Founders open this every Monday.
