Two systems. One agency.
LaunchOS or BeautyOS - which one fits your stage?
Beauty 2.0 runs two operating systems. LaunchOS is for new beauty brand launches. BeautyOS is for established brands that are already trading. Pick the right path below, or book a discovery call and we will help you choose.
Pre-launch
You have a product. The launch is ahead.
Fits if
- First launch or relaunch within 6 months
- Hero SKU defined or near-defined
- DTC-first, retail or wholesale ambition in 12 months
- Founder-led team
LaunchOS
A 90-day operating system Beauty 2.0 builds around your launch. Brand brain, audit, content, creators, customer journey, retail and ops, weekly reports.
Launching now
Live in the next 60 days, or live last week.
Fits if
- Site is live or imminent
- First creators briefed
- Stock landed or about to
- Need launch execution and weekly reviews
LaunchOS, with execution emphasis
We weight Phase 7 (Launch Execution) and Phase 8 (Optimise and Scale) heavily. Day-of-launch checklist, first 14 days monitored, weekly founder report from day eight onwards.
Post-launch and scaling
Launched, trading, ready to compound.
Fits if
- Established trading, multi-channel
- Catalogue with shade, finish, or variant complexity
- Retail or wholesale active
- Looking for an operating partner, not a tool
BeautyOS
The operating system Beauty 2.0 builds and runs for established beauty brands. Lot tracking, retail door sell-through, replenishment cadence by category, ingredient-app monitoring, creator LTV, MoCRA and EU CPNP compliance.
Common questions
Can a brand move from LaunchOS to BeautyOS?▾
Yes. Most brands that finish a 90-day LaunchOS engagement transition into BeautyOS for ongoing operations. Brand Brain, content systems, creator records, and CRM flows all carry across. We do not start over.
Can a brand on BeautyOS use LaunchOS for a sub-brand or relaunch?▾
Yes. Established brands launching a new line, a category extension, or entering a new market often run a fresh LaunchOS engagement around that specific launch while BeautyOS continues to run the parent brand.
Are these two products or one?▾
They are two delivery modes of one Beauty 2.0 platform. LaunchOS is time-boxed at 90 days for a launch. BeautyOS is open-ended for ongoing operations. Both are run by the same senior team and use the same approval rails.
Still not sure?
Thirty minutes. We map where the brand is at and tell you which system fits. No pitch, no script.