Beauty 2.0 LaunchOS
You have the product. We build the launch system behind it.
LaunchOS is the 90-day operating system Beauty 2.0 builds around your launch. AI prepares. Beauty 2.0 decides. You stay focused on the product.
The 90-day system at a glance
Eight phases. Twelve to thirteen weeks. One agency on the bridge with you.
Diagnose and focus
We sit with you for one week and turn scattered notes, voice memos, decks, and supplier contracts into a single source of truth.
Positioning and launch architecture
Hero SKU, audience, pricing, claims that pass, claims that do not. Where you sell first and why.
Content Engine build
Pillars, 30-day calendar, hooks the team can actually shoot, founder scripts, paid creative tested before launch.
Creator Intelligence build
Creator longlist, brief that does not get you fined, gifting plan, attribution we can defend.
Customer journey and retention
Welcome flow, post-purchase routine, replenishment timing tuned to the category. Not generic monthly automations.
Retail and ops readiness
Buyer pack, MOQ and lead-time stress test, MoCRA and EU CPNP shape, compliance flags raised before they cost a delisting.
Launch execution
Day-of-launch checklist, first 14 days monitored, weekly founder report. We sit on the bridge with you.
Optimise and scale
First post-launch retro, what to stop, start, scale. The system stays in place. The team gets fitter.
What you receive
Every output is drafted with AI, reviewed by a senior strategist, and approved before it reaches you. You see only the version we are willing to put our name to.
Brand Brain
A single place that holds founder story, hero SKU, claims, tone of voice, compliance flags, and the words you should never say.
GTM Audit
Twelve-category readiness score with one diagnosis per category. Caution notes flagged, not buried.
90-day roadmap
Week-by-week plan with owners, dependencies, and acceptance criteria the team can measure.
Launch proposal
What we recommend, the scope, the deliverables, the assumptions, and the risks. No invented pricing.
Deliverables hub
Every brief, deck, plan, and tracker we produce, versioned, with approval state visible.
Weekly founder report
What worked, what broke, what to stop and scale. Decisions you can answer in five minutes.
Content plan
Pillars, 30-day calendar, hook library, founder scripts, photography prompts, approval checklist.
Creator briefs and tracker
FTC and ASA compliant, with claim whitelist per product. Outreach status tracked, not chased in DMs.
CRM flow plan
Welcome through win-back, with copy drafts, subject line options, and compliance caution notes.
Retail and ops review
Hero SKU, margin risk, stock risk, buyer readiness checklist, and what to fix before the first PO.
Client workspace
A calm, password-protected place where you see only what is approved. Drafts and internal notes stay with us.
How we work
AI prepares. Beauty 2.0 decides.
Every plan, brief, and report is drafted with AI in the background and reviewed by a senior strategist before it reaches you. No generated content goes to your customers without a human signature.
Who LaunchOS is for
- Founder-led or founder-and-co beauty brands preparing for first launch or relaunch.
- Hero SKU under £80 retail, with a clear point of view.
- DTC first, with retail or wholesale ambition in the next 12 months.
- Beauty industry insiders or first-time founders who want a senior team without hiring eight people.
Who LaunchOS is not for
- Brands looking for an automated SaaS tool. We are an agency. We run the system for you.
- Brands chasing a 30-day overnight launch with no founder availability.
- Drug-claim or therapeutic-claim positioning. That needs a regulatory partner, not us.
Common questions
What is LaunchOS?▾
LaunchOS is Beauty 2.0's 90-day operating system for new beauty brand launches. We turn your scattered material into a brand brain, audit the gaps, write the 90-day plan, draft the content, brief the creators, set up the customer journey, and run weekly reviews. Every output is reviewed by a senior strategist before it reaches you.
Is LaunchOS a SaaS product?▾
No. LaunchOS is the system Beauty 2.0 runs for you. You can log in to a calm client workspace and see what is approved, but the day-to-day work is run by our team. We are an agency, not a product company.
How long does a LaunchOS engagement take?▾
The first phase produces an approved brand brain and audit in week one. The 90-day operating plan is delivered by week three. We then run with you through launch and the first 30 days post-launch.
Does Beauty 2.0 send emails or post on social on my behalf?▾
No. We draft, you approve, and the brand or its team sends. Nothing automated reaches a customer or a creator without a human signature. This is a hard rule.
How is pricing determined?▾
Pricing is set on the discovery call, after we see scope. We do not publish tier pricing because every launch is different. We do not hide cost. You get a clear proposal with assumptions and risks before you commit.
Ready to plan the system behind your launch?
Thirty minutes. We map where the launch is at. We tell you the next best step. No pitch, no script.