Find out where content spend is leaking value
A focused diagnostic of your content production costs, creative testing capacity, and the gap between what you spend and what you learn.
What this audit covers
We map your content workflow end to end: brief to asset to performance data. The output is a clear scorecard showing where time and money are being lost, and a prioritised plan to fix it.
Who this is for
Marketing leads and CMOs who suspect content spend is growing faster than content results.
Timeline: 1 week
How this audit works
Inputs
You provide data
Analysis
We diagnose
Scorecard
Clear ratings
Diagnosis
Root causes
Action Plan
Prioritised fixes
Inputs
You provide data
Analysis
We diagnose
Scorecard
Clear ratings
Diagnosis
Root causes
Action Plan
Prioritised fixes
What this audit assesses
Content production cost per asset across all channels
Creative testing speed and variation capacity
Commercial learning loop between content performance and business decisions
Agency and freelancer cost efficiency
Approval workflow bottlenecks and timeline drag
What we need from you
- Current content production costs and budgets
- Volume and type of assets produced monthly
- Current creative testing process and frequency
- Performance data access (ad platform, analytics)
- Agency/freelancer fee structures
What you receive
- Content efficiency scorecard with per-area scoring
- Cost-per-asset analysis across all production types
- Testing speed and variation capacity assessment
- Commercial learning gap analysis
- Prioritised 90-day action plan
Expected outcomes
Clear cost diagnosis
Know exactly where content spend is underperforming and why.
Testing roadmap
A structured plan to increase creative variation and testing speed.
Agency optimisation
Clear view of which agency/freelancer spend to keep, redirect, or cut.
What happens next
After the audit, you receive a full scorecard and action plan. Most brands then move into the Content Cost & Performance System to implement the recommended changes.
Want a quick signal first?
Free diagnostic
Content Cost Leakage Calculator
See what your content machine is really costing you per usable asset.
Calculate your content costRelated solution
Content Cost & Performance System
Most beauty brands overspend on content because the workflow is too slow to test, too expensive to iterate, and too disconnected from commercial performance data.
Common questions
How long does the audit take?
1 week from receiving inputs. Most of the time is spent analysing your data, not asking you questions.
Do we need to share ad account access?
Read-only access to performance data helps us give more specific recommendations, but we can work from exported reports if needed.
Ready to get a clearer view?
Start with this audit, or book a discovery call to discuss which diagnostic fits best.