Creator ROI Simulator
See where your creator budget is driving value, and where it is quietly leaking cash.
A 5-minute diagnostic that maps your creator spend efficiency across portfolio structure, rights, amplification, measurement, and content yield. Get a Creator Efficiency Score and see what to fix first.
For beauty brand founders, marketing leads, brand managers, and creator programme owners.
Built from real creator spend patterns across beauty brands from £1k to £50k+ per month.
Most creator spend is not structured for return
Informal gifting, inconsistent terms, and no usage rights mean the brand pays for content that lives and dies in 48 hours on someone else's feed.
Brands that own rights and amplify creator content extract 5-10x more value from the same partnerships.
Engagement is not ROI
If the only measurement is likes and comments, the brand cannot tell which creators actually drive revenue. Every budget increase is justified by instinct rather than data.
Adding basic attribution typically reveals that 20% of creators drive 80% of the return.
Creator content is one of the most under-used assets in beauty
A single creator post reaches 5-15% of their audience once. The same content, amplified through paid and repurposed across website, email, and PDPs, can work for months.
Systematic amplification and reuse can multiply the effective ROI of creator spend by 3-5x.