Content Audit Checklist
A one-page diagnostic tool to assess your beauty brand's content efficiency, gaps, and quick wins.
Your content is either working for you or costing you. This checklist helps you figure out which - fast. In under 10 minutes, you can identify the biggest gaps in your current content operation and spot the quick wins that will make the most difference.
What's inside
Everything you need, nothing you don't.
Content volume assessment
Are you producing enough? A framework for benchmarking your output against what your channels actually need.
Quality consistency check
How to evaluate whether your brand voice, visual identity, and messaging stay consistent across platforms.
Platform coverage audit
Which platforms are you active on, which are you neglecting, and where is the real opportunity?
Repurposing score
Most brands create once and publish once. This section helps you identify how much value you're leaving on the table.
Efficiency bottleneck finder
Pinpoint exactly where your content process slows down - briefing, creation, approval, or distribution.
Who it's for
Any beauty brand producing content
Marketing managers reviewing team productivity
Founders who suspect they're not getting enough from their content spend
Sample insights from this resource
What people are saying
“Scored ourselves a 34. Thought we were doing well until we saw the benchmarks. The action paths were incredibly clear.”
Emma T.
Content Lead, colour cosmetics brand
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audit checkpoints