Retention Flow Mapper
Map the journey between first order and second order. See where repeat revenue is slipping away.
A 5-minute diagnostic that maps your post-purchase, replenishment, and lifecycle communication. Get a Repeat Purchase Readiness Score, identify missing stages, and see what to fix first.
For beauty brand founders, ecommerce leads, CRM owners, and retention marketers focused on LTV.
Built from real lifecycle patterns across beauty brands from launch to £10m+ revenue.
Acquiring a customer costs 5-7x more than retaining one
Most beauty brands invest heavily in getting customers through the door but have no structured path from first order to second order. That gap is where lifetime value leaks.
Brands with basic lifecycle flows see 15-25% higher repeat purchase rates than those without.
Generic lifecycle emails leave money on the table
Sending the same emails to every customer regardless of what they bought, when they bought it, or how they behave misses the personalisation that drives repeat purchase in beauty.
Even basic segmentation by purchase count and product category lifts flow revenue by 20-40%.
Replenishment reminders are the most direct retention lever
Beauty products run out. If your system does not remind customers to reorder at the right time, they either forget or buy from a competitor. Timed replenishment is one of the most measurable revenue flows in beauty ecommerce.
Product-timed reminders consistently capture 10-20% incremental repeat revenue.